Strategist - Systems Thinker - Designer

My name is Chrissy and I'm a multifaceted designer and strategist living in Michigan. I am a formally trained designer-turned-corporate strategist with expertise across all areas of brand and strategy. I've spent thousands of hours with C-level executives in board rooms and thousands with my sketchbook developing and pitching brand concepts. I've found a niche in being able to impact business from both a creative + analytical approach.

My studio, Christinelisabeth, handles all aspects of research, design, branding, strategy, planning, and execution. I can work with you to determine the best approach, whether that’s end-to-end brand development, or coming in at a crucial point in a project.

As a strategist, I can craft precise brands rooted in the building blocks that make sense.

As a designer, I help strategies, business plans, and systems become more clear, engaging, and stand out as systems or standalone pieces.

DESIGN

Visual Identity

Print + Collateral

Digital + Experience design

Web + Social

STRATEGY

Research + Discovery

Strategic Positioning

Marketing Strategy + Execution

Business Planning

BRAND

Storytelling

Product Design

Brand Audits

Case Study #1    Full Brand Development 

Case Study #2    Brand Refresh (coming soon)

Case Study #3    Healthcare Strategy Communications (coming soon)

See more of my work

A NOTE ON CHRISTINELISABETH

I made my logo in 2009 to represent myself as a designer fresh out of school, but it has since grown  beautifully into a collection of skills and experiences I've picked up along my career. Professionally, I handle strategy and planning for large corporations and clients. I also create art, run a design  + branding studio, and share passion projects inspired by the things that I care about. The logo itself hasn’t changed,  but I’ve grown into it through life experience and developing  as a professional - as a multi-dimensional creative, a strategist and systems thinker who thrives in the space between idea and execution. 

If this sounds intriguing, I’d love to connect!

WHAT I’M LOVING

The best way to spend a winter Saturday in Grand Rapids

Keeping kids safe and empowered in Detroit

Love this organization for teaching health habits early

Empathy in Healthcare, a great example of how communication pieces can make an impact

My friends who do cool things, part 1: the best adventure planning out there

My friends who do cool things, part 2: the best wellness retreats out there

Never not browsing secondhand items