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CASE STUDIES Retail Brand and Marketing System:Brand Strategy & Positioning StatementsMarketing Planning & ExecutionBrand System (Logo, Colors, Fonts, Images)Web & Social (coming mid-2026)Marketing product development (vendor identification and management)scroll to the right for more:
Digital Product Design:Developed suite of digital travel guides compatible on digital devicesCustom mapsArt Direction and visual system across all products
Strategy and Business Communications / Women’s Health [subset of much larger bodies of work]Strategy Development, including facilitation with clinician and administrative leadersSolution developmentExecutive Communication materials
Annual Holiday CardsEach year I give myself the challenge and joy of developing a new typographic holiday card to send out to friends and family.
Corporate Brand RefreshUsing existing brand system - logo, colors - developed a refreshed visual system to use across internal and external communication materials, including recruitment and news/social media channels. Introduced complementary fonts and colors to use to modernize the already well-established brand.
DESIGN & BRAND
COLLAGE & TYPE