Creative strategist obsessed with the simple & imperfect.

DESIGN

Visual Identity

Logo + Collateral

Digital + Experience design

STRATEGY

Research + Discovery

Strategic Positioning

Program + Business Development

BRAND

Storytelling

Marketing

Communication Strategy

Currently Exploring:

Keeping kids safe and empowered in Detroit

Love this organization for teaching health habits early

Empathy in Healthcare, a great example of how communication pieces can make an impact

My friends who do cool things, part 1: the best adventure planning out there

My friends who do cool things, part 2: the best wellness retreats out there

Girl crush forever

Experience & Recognition:

BFA, Fine Art - Graphic Design

Adjunct Instructor, Michigan State University 2012, 2013, 2014 - Graphic Design various courses

Outstanding Senior in the Arts - Michigan State University 2009

ADDY Awards - Regional Student Best of Show 2010, Professional Gold, Silver 2010-2011

University of Michigan Graduate Student Case Competition ‘Best Presentation Design’ 2015

 // I spent the past decade helping craft long-range strategies on corporate strategy + innovation teams at a few large healthcare organizations // It's been a unique way to apply design thinking & problem solving with business leaders used to linear approaches //

Details:

Art Direction - Print, Photography, Web/Mobile

Brand & Identity Systems

Illustration

Social Media design strategy

Strategic Planning

Design for business- Powerpoint and other presentations

Adobe Creative Suite, Figma, Canva, Squarespace