Strategist - Systems Thinker - Designer

My name is Chrissy and I'm a multifaceted designer and strategist living in Michigan. I am a formally trained designer-turned-corporate strategist with expertise across all areas of brand and strategy. I've spent thousands of hours with C-level executives in board rooms and thousands with my sketchbook developing and pitching brand concepts. I've found a niche in being able to impact business from both a creative + analytical approach.

My studio, Christinelisabeth, handles all aspects of research, design, branding, strategy, planning, and execution. I can work with you to determine the best approach, whether that’s end-to-end brand development, or coming in at a crucial point in a project.

DESIGN

Visual Identity

Print + Collateral

Digital + Experience design

Web + Social

STRATEGY

Research + Discovery

Strategic Positioning

Marketing Strategy + Execution

Business Planning

BRAND

Storytelling

Product Design

Brand Audits

PROFESSIONAL EXPERTISE

Art Direction - Print, Photography, Web/Mobile

Brand & Identity Systems

Illustration

Social media strategy

Strategic Planning

Marketing Strategy

Design for business / Powerpoint and other presentations

Adobe Creative Suite, Figma, Canva, Squarespace, Shopify

A NOTE ON MY BRAND

I made my logo in 2009 to represent myself as a designer fresh out of school, but it has since grown  beautifully into a collection of skills and experiences I've picked up along my career. Professionally, I handle strategy and planning for large  corporations. Personally, I create art, run a design  + branding studio, and share passion projects inspired  by the things that I care about. The logo itself hasn’t changed,  but I’ve grown into it through life experience and developing  as a professional - as a multi-dimensional creative, a strategist and systems thinker who thrives in the space between idea and execution. 

The different areas of my work represent this mix between creative + analytical:

ONE  /  design, branding, & strategy for clients

TWO  /  artwork

THREE  /  personal design + innovation projects that allow me to experiment

FOUR  /  writing, which has been a new and deeply personal outlet

FIVE  /  a way of giving back to the groups and causes that I’m passionate about

If this sounds intriguing, I’d love to connect!

WHAT I’M LOVING

The best way to spend a winter Saturday in Grand Rapids

Keeping kids safe and empowered in Detroit

Love this organization for teaching health habits early

Empathy in Healthcare, a great example of how communication pieces can make an impact

My friends who do cool things, part 1: the best adventure planning out there

My friends who do cool things, part 2: the best wellness retreats out there

Never not browsing secondhand items

EXPERIENCE & RECOGNITION

BFA, Fine Art - Graphic Design + BA, Marketing + MHSA (Master’s of Health Services Administration)

11 years experience in corporate strategy + 15 years experience in art direction/design

Adjunct Instructor, Michigan State University 2012, 2013, 2014 - Graphic Design, various courses

Outstanding Senior in the Arts - Michigan State University 2009

ADDY Awards - Regional Student Best of Show 2010, Professional Gold, Silver 2010-2011

University of Michigan Graduate Student Case Competition ‘Best Presentation Design’ 2015

I spent the past decade helping craft long-range strategies on corporate strategy + innovation teams at a few large healthcare organizations. It's been a unique way to apply design thinking & problem solving with business leaders used to more linear approaches.